ONLAYN OAV VA IJTIMOIY TARMOQLAR O‘RTASIDAGI AXBOROT OQIMLARI: O‘ZARO INTEGRATSIYA VA NAZORAT

Authors

  • Umida Yakubova Abdusattarovna Senior Lecturer at the Department of Media Management and Media Marketing

Keywords:

Online media, journalism, social networks, information flow, media integration, digital journalism, information control, algorithmic filtering, artificial intelligence, fake news, media monitoring, information security, media, marketing, media market, digital media.

Abstract

This article analyzes the integration and control mechanisms of information flows between online mass media (OMM) and social networks. As mass media expand their traditional news delivery functions in the digital environment, the speed of content distribution and the impact on audiences through social platforms are increasing. The article explores the mutual influence of these two information spaces, their interaction in information exchange, algorithmic filtering based on artificial intelligence, and the processes of content monitoring. In addition, the article highlights urgent issues related to ensuring reliable information, combating fake news, and maintaining information security.

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Published

2025-05-31

Issue

Vol. 34 (2025)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

ONLAYN OAV VA IJTIMOIY TARMOQLAR O‘RTASIDAGI AXBOROT OQIMLARI: O‘ZARO INTEGRATSIYA VA NAZORAT. (2025). Neo Scientific Peer Reviewed Journal, 34, 43-50. https://neojournals.com/index.php/nspj/article/view/525