PSYCHOLOGICAL EMPOWERMENT AND JOB SATISFACTION AMONG EMPLOYEES IN MEDIA ESTABLISHMENTS IN THE NIGER DELTA REGION OF NIGERIA

Abstract

This research delved into the correlation between psychological empowerment and job satisfaction among employees in media establishments in the Niger Delta Region of Nigeria. The study involved 150 employees from various media platforms, including newsprint, radio, and television. Employing a quasi-experimental design, data was gathered through a questionnaire-based cross-sectional survey. Analysis using Pearson Product Moment correlation in SPSS Version 25 indicated a significant positive relationship between psychological empowerment and job satisfaction. Notably, dimensions like meaning, competence, choice, and impact showed statistically significant associations with affective and cognitive job satisfaction. Consequently, the study concludes that psychological empowerment substantially contributes to enhancing employees' job satisfaction in the media industry of the Niger Delta Region. Specifically, meaningfulness and competence were identified as pivotal factors influencing affective and cognitive job satisfaction, respectively. The study recommends various managerial interventions such as promoting positivity, fostering skill development, encouraging collaboration, and setting realistic goals to enhance employees' sense of meaning, competence, choice, and impact, thereby fostering job satisfaction. Additionally, the study discusses theoretical and managerial implications of these findings.