SUSTAINABLE BUSINESS MANAGEMENT PRACTICES AND THEIR INFLUENCE ON LONG-TERM CORPORATE COMPETITIVENESS

Abstract

This article investigates the theoretical and strategic relationships between sustainable business management practices and long-term corporate competitiveness. Using comparative analysis, theoretical synthesis, systems thinking, and conceptual modeling, the study examines how environmental efficiency, social responsibility, corporate governance, and sustainable innovation may contribute to organizational value creation. An integrated sustainability management framework is developed that connects strategic planning, resource allocation, operational implementation, performance monitoring, and organizational learning with potential competitive outcomes. The proposed framework provides a methodological foundation for evaluating sustainability investments, improving managerial decision-making, and integrating environmental, social, and governance considerations into long-term corporate strategy.