THE SHARING ECONOMY IN THE CONTEXT OF DIGITALIZATION
Keywords:
Sharing economy, digitalization, platform-based business models, digital economy, sharing economy, digital platformsAbstract
The article explores the phenomenon of the sharing economy as a key component of the modern digital economy. It examines the fundamental principles, advantages, challenges, and development prospects of this model based on international experience, including case studies of Uber, Airbnb, and Zipcar. The paper includes graphical representations illustrating the growth of the global sharing economy market and its segmental structure. The study concludes by emphasizing the need for a comprehensive approach to regulating and adapting platform-based models within the digital society.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.